Blu-ray and HD-DVD
Blu-ray and HD-DVD battled it out on the CEDIA 2007 convention floor. Sharp introduced its first Blu-ray Disc player (BD-HP20U) that features a quick 10-second disc start-up time. With most Blu-ray and HD-DVD players taking a least 30 seconds to start playing a disc, this is a very practical feature that may be a good selling point with many consumers. However, Sharp's suggested price for the player is $549, which is still high, especially in relation to lower priced HD-DVD format players.